Our Story

The Journey Is Better With A Great Drink

Liquid Itinerary started with a simple observation: the best travel memories rarely happen at the landmarks. They happen at the beach bar you found by accident. The distillery at the end of a back road in Kentucky. The cantina where the bartender wouldn't let you leave without trying one more thing.

We make apparel for people who travel that way — who plan trips around cocktails, not calendars. Cruise decks and bourbon trails. Tequila towns and tiki bars. The garage on race day and the golf course on vacation.

Every design starts with a place and a pour. Nothing loud, nothing cheesy, nothing you'd find in an airport souvenir shop — just well-made pieces you'll actually want to wear at the next beach bar you stumble into.

Experiences over souvenirs

A shirt should remind you of a trip the way a good cocktail does: instantly, and with a story attached. That's the bar we hold every design to.

Liquid Itinerary is part of the Havacation family — where the trips get planned. Here's where they get worn.